In 1965, Studio Vista: London published the wonderful paperback 'Signs in Action' as part of their ongoing 'Introductory Handbooks to Art and Design' series. These books are still instantly recognisable on the bookshelf because of the near-square 16 x 20 cms shape, and they look the part, totally capturing the fresh and vibrant spirit of typography, pop art and graphics during the 'sixties'.
In order to convey the language and form of signs, author James Sutton enlisted the help of several photographers including the graphic designer Herbert Spencer to snap examples of signs that "put the literal message across as directly as possible...or are illegible, yet attractive and full of expression".
There are so many lovely images contained within the 96 pages. I've plumped for three of Spencer's photos as a teaser to urge anyone interested in this kind of thing to track down a second-hand copy of the original book...
|The original caption reads: A SOPHISTICATED POP SIGN FROM SOUTHEND|
|Sign at Bracknell|